Variable-data printing allows you to customize every manual and booklet you’re creating by moving or replacing segments to meet your needs. If you’re a car manufacturer, you can simply change out engine or other sections relevant to a specific model in a standard booklet that contains your contact information and warranty information.
All the benefits of modular Web development have arrived for your next printing job when you take advantage of the Antenna House variable data publishing software.
Variable-Data Printing Uses
The most common use of variable data publishing software is for marketing that tailors your message to each and every customer on your lead generation list.
The main benefit of variable data printing is the ability to switch out names, addresses, and other unique identifiers without having to change files or stop the printing process. This means you’ll get everything prepared for your entire campaign in one full swoop.
Want to check everything before it goes out? Simply run your new documents through the Antenna House Regression Testing System and make sure that only the fields you want changed get edited as the system creates all of your documents.
What Are the Response Benefits of Variable Data Printing?
VDP campaigns have a 10-times higher response rate than traditional direct mail campaigns because of the personalization it offers. Targeting customers with custom imagery, text, and documents can yield larger order sizes and improve the chance for repeat business while reducing your total order cost because there’s no need to stop the printing process.